• Exc Inc

Grand Total

  • Exc Inc

Here’s how it happened...

One man’s student loan, to a successful lifestyle brand. It’s not all been plain
sailing though, we’ve had huge ups and downs along the way!


Mark Hagley turns his back on formal education, deciding instead to embrace the world of business at just 19. Plain Lazy is born.

Plain Lazy 1993


Mark wins regional ‘live wire’ competition; designed to showcase up and coming entrepreneurs. Ranges of t shirts, hoods and shorts are bought and printed in the UK.


Long days/nights/weeks on the road selling Plain Lazy product at retail shows, festivals and events paves the way for first two independent accounts; ‘Ocean to Earth’ in Weymouth and ‘Down by the Sea’ in Polzeath.


Surf and skate culture in the UK gains prominence and commercial awareness. www.plainlazy.com launched, showcasing a range of Plain Lazy products.


First Plain Lazy store opens in Lewes. Independent accounts around the country continue to grow alongside the festivals and shows. Website redeveloped and turned into fully functional web store with customer service, order fulfillment and dispatch carried out from the Lewes store.

October 2000 sees worst ever flash floods recorded hit Sussex and demolish the entire Lewes shop along with many other businesses and homes. A huge blow to the business.


With over 300 accounts in the UK, including Freespirit and John Lewis, Plain Lazy establishes itself as a major player in the surf/skate/street clothing market.


Inspired by the birth of Mark’s first son Kieran, Lazy Baby is created offering Fair Trade, organic clothing sourced from a not-for-profit organisation in Mauritius, for ages 0-2yrs. Plain Lazy launches in Free Spirit - a huge turning point for the brand.


First licence agreement signed for stationery within the UK and Europe.


Demand for the brand continues to increase among wholesale and online customers, requiring larger and more secure warehousing.


Plain Lazy’s non-clothing ranges continue to prove successful, leading to attendance at The Brand Licensing Show, London. Actively start to build portfolio of IP Worldwide.


Plain Lazy Newquay store opened, quickly followed by Brighton and a franchised store in Bath. Web sales continue to grow. UK and European licence agreements signed for socks, bags and mobile phone downloads.


Plain Lazy’s social media offering begins with a YouTUBE channel, a mySPACE page and a blog aligned to plainlazy.com. Lazy Baby becomes FAIRTRADE certified. Further licence agreements signed for toiletries, posters, nightwear & underwear, gifting, skateboards and beanbags in the UK.

The brand’s flagship Newquay store moves to larger premises on the high street. Greece opens its doors to Plain Lazy with a distribution deal agreed for apparel, headwear and belts and licence agreements signed for bags, wallets, stationery, mugs and glassware. In the UK, licensed products expand into greetings cards, mugs, belts, wallets, bags, gift sets, bedlinen and curtains with skateboards and duvet sets becoming hugely successful in Argos. Mark is invited into the Courvoisier ‘Future 500’ network, recognising Plain Lazy’s growth and potential.


New Plain Lazy store opens in Lewes, quickly followed by the fifth Plain Lazy store opening as a pop-up shop in Cardiff. Warehouse and HQ is moved once again to bigger and better premises (still in Lewes). Plain Lazy’s Facebook page is launched continuing the drive in social media. Licence agreement signed for luggage.


Mark takes part in the Rickshaw Run charity event, raising £15,000 for the Street Child World Cup. Facebook and Twitter become essential portals for all things Plain Lazy. The brand partners with FRANK WATER donating 50p from every online transaction to their clean water projects, even with recession proving very tough on retail. New Plain Lazy store opens in Bath (no longer franchised).


Screen print facility set up in Lewes for all printed garments. New website launches using cutting-edge system, making it the hub of the Plain Lazy business. B2B website also offered to service wholesale customers. Plain Lazy Facebook store launches to increase online presence still further. Plain Lazy sunglasses ranges introduced. Licence agreements signed for car accessories, BMXs and scooters all of which launch in Argos SS11.


Plain Lazy HQ relocate to a more tailored premises, printing in house proves a great success and is built on. Plain Lazy’s work with FRANK WATER opens its community owned and run projects to provide clean drinking water to two villages in India, this was done through donations from our online customers. Lazy Baby shop in Brighton’s famous Laines launches. Regular bite size ranges are launched with a great response – the first being the Lazy Sport range which was launched to celebrate the London Olympics.


2013 and beyond! Lots of reasons to celebrate reaching the huge milestone of 20 years! This year will undoubtedly be a a year of change, but looking back to its roots Plain Lazy is determined to stay Lazy!