

See the full ladies range preview over on our facebook fan page.
Plain Lazy style is all about making time for deep breaths, cocoa breaks and self-discovery. It’s about dressing for your lifestyle rather than letting fashion dictate your life. It’s about dressing up to have fun and dressing up because it’s fun. The clothing brand is committed to creating fun looks for girls of all body shapes who live on the lighter side of life with a thermos of tea to their lips and their toes in the sand. That’s why their Spring/Summer 2010 collection is all about popping colours, in-yer-face prints, feminine cuts and a generous dollop of good old-fashioned lazy attitude.
Cool, calm & clothed in serenity
Face it, fashion can be stressful. But Plain Lazy doesn’t see why it should be. Sometimes all a girl wants is to be beach bum beautiful. With your optimum chill-out pleasure in mind, Plain Lazy has expanded its range of long t-shirts. These slim-fit tops skim all the right places and give your figure the love whatever your height. It’s a look that’s Japanese street fashionista meets Cornish surf goddess all at once. The range includes cheeky slogans like ‘Morning has broken (but i fixed it and now i am going back to bed)’ and pretty prints with everything you need for a tea party.
For the times when we don’t mind showing a little bit of tum, Plain Lazy is also bringing out more of the trad-shaped girls’ t-shirts in hot new designs. The range includes notice-me items like the super-pink ‘Just say NO to Pilates’ tee and chilled-out organics such as a sweet ‘Love Me Love My Bed’ number.
Laid-back style is incomplete without super soft hoodies in the mix so Plain Lazy has a new range of girls’ hooded tops with eye-catching prints. This season there are even more v-necked designs available for a particularly femme look. As always, Plain Lazy hoodies get you set for a snuggle on the couch or for keeping the chill off when taking in a sunset on the beach.
Pretty Lazy
This season also reveals the fresh-faced, slightly prettier side of Plain Lazy. The brand is launching its first ever sugar skirt, jersey dress and lace vest tops. The range is complete with delicate colouring with fun hot air balloon and ice lolly prints as well as simple solids. All of the items are garden party perfect for dressing up lazy.
And as if that weren’t enough of the new, Plain Lazy has launched a denim collection worth catching extra zzz’s for. The range features boyfriend turnups (button up for a wander on the sand), bootcut jeans and a denim skirt with pink embroidery. All pieces include high quality construction so you can be lazy for a long time to come.
LaZZZZZZZZy To complete your lazy lifestyle, Plain Lazy is releasing bottoms for track and yoga, some bold pjs for major lounging and snoozage, as well as socks and briefs to make sure you’re lazy all the way through. We were meant to live lazy. Love it.



