Plain Lazy has been shouting ‘Work Less Sleep More’ for the past twelve years and the world has finally hit the snooze button. The broadsheets are calling it the ‘flow of slow’, waving goodbye to fancy canapés, uptight restaurants and hectic partying in favour of hog roasts, home cooking and chilling out to Dub Spirit. Plain Lazy would heartily echo them though they’d probably also throw in a surf or a skate somewhere along the line.
Having been forewarned by cultural shift experts and general fashion gods, the clothing brand has been preparing for such a time as this. With phrases like ‘I slept so hard, I tired myself out!’ and ‘Sleep i$ Cheap’, the spring/summer collection brings with it slogans that articulate the signs of the times. In between a snooze and a back flip they’ve managed to flash up their graphics while taking us back to simpler, sleepier times with designs like ‘Pillow Fight Club’ complete with feathers, ‘Sheep Well’ with countable sheep and a set of dentures in a glass for ‘Bedtime’. They’ve even brought in pyjama sets and hooded dressing gowns to jazz up the hours we actually do spend hitting the sack.
The Plain Lazy oracle is out there. It has determined that we will not only spend these slower times lying in and checking out the insides of our eyelids at the desk but we will give the gym a rest. Instead we’ll take more risks in the great outdoors, bombing down hills and getting our kit off to skate naked. They’ve brought in quality Plain Lazy hoodies, shorts and t-shirts to take us out the door so we make time for the important things in life like surfing, skating, cycling and parkour.
And since the flow of slow is transforming life as we know it, it’s about time we lazy up our nights out and smarter days. Plain Lazy has us covered with check shirts and genuinely lazy jerseys. But they’re now bringing ‘Do Not Disturb’ denim into their repertoire with snazzy ‘I’m Busy’ and ‘I’m Otherwise Engaged’ jeans and jeans shorts. They feature funky insides and precision stitching for stylish slopping.
To top it all off, Plain Lazy is even taking it easy when it comes to their Spring/Summer catalogue. They’re putting their feet up with a cup of tea while their fans on flickr do the photography for them. After a photo competition on flickr, Plain Lazy sent some outfits off to twenty pro and amateur photographers whose creativity, artistry and mates will cover the pages of the catalogue. The result: different faces, different ideas, different styles. It’s laziness at its best and brightest.
And speaking of bright, Plain Lazy’s vibrant colours take all the guess work out of mixing and matching or trendily mismatching. In times like these, getting dressed should not be a stress-fest. With a monster yawn, the gods have spoken.
Plain Lazy style is all about making time for deep breaths, cocoa breaks and self-discovery. It’s about dressing for your lifestyle rather than letting fashion dictate your life. It’s about dressing up to have fun and dressing up because it’s fun. The clothing brand is committed to creating fun looks for girls of all body shapes who live on the lighter side of life with a thermos of tea to their lips and their toes in the sand. That’s why their Spring/Summer 2010 collection is all about popping colours, in-yer-face prints, feminine cuts and a generous dollop of good old-fashioned lazy attitude.
Cool, calm & clothed in serenity
Face it, fashion can be stressful. But Plain Lazy doesn’t see why it should be. Sometimes all a girl wants is to be beach bum beautiful. With your optimum chill-out pleasure in mind, Plain Lazy has expanded its range of long t-shirts. These slim-fit tops skim all the right places and give your figure the love whatever your height. It’s a look that’s Japanese street fashionista meets Cornish surf goddess all at once. The range includes cheeky slogans like ‘Morning has broken (but i fixed it and now i am going back to bed)’ and pretty prints with everything you need for a tea party.
For the times when we don’t mind showing a little bit of tum, Plain Lazy is also bringing out more of the trad-shaped girls’ t-shirts in hot new designs. The range includes notice-me items like the super-pink ‘Just say NO to Pilates’ tee and chilled-out organics such as a sweet ‘Love Me Love My Bed’ number.
Laid-back style is incomplete without super soft hoodies in the mix so Plain Lazy has a new range of girls’ hooded tops with eye-catching prints. This season there are even more v-necked designs available for a particularly femme look. As always, Plain Lazy hoodies get you set for a snuggle on the couch or for keeping the chill off when taking in a sunset on the beach.
Pretty Lazy
This season also reveals the fresh-faced, slightly prettier side of Plain Lazy. The brand is launching its first ever sugar skirt, jersey dress and lace vest tops. The range is complete with delicate colouring with fun hot air balloon and ice lolly prints as well as simple solids. All of the items are garden party perfect for dressing up lazy.
And as if that weren’t enough of the new, Plain Lazy has launched a denim collection worth catching extra zzz’s for. The range features boyfriend turnups (button up for a wander on the sand), bootcut jeans and a denim skirt with pink embroidery. All pieces include high quality construction so you can be lazy for a long time to come.
LaZZZZZZZZy To complete your lazy lifestyle, Plain Lazy is releasing bottoms for track and yoga, some bold pjs for major lounging and snoozage, as well as socks and briefs to make sure you’re lazy all the way through. We were meant to live lazy. Love it.
If I’m honest I didn’t think we would get here, we started out leaving our home in Perranporth on the 13th of Jan at around midday, the weather forecast was real heavy snow so we wanted to leave early to give us plenty of time and wasn’t that our saving grace!!!!!!
So 4 hours into the journey (near BRISTOL) up to my “better half’s” aunties in Watford she receives a phone call from her mum asking if we needed a green Plain Lazy bag left by the front door!!!!!!! As soon as I look to see Sammy her face instantly gave away there was something going wrong… She put the phone down and started to giggle, Not the normal funny giggle you’d expect if she was nervous, this giggle had “trouble” written all over it… She looked at me and said “Lumoxs, pull off at the next junction, you’ve only gone and forgotten the passports you idiot” my heart sunk we were on a tight budget as it was with fuel etc but for us to turn around and come back up means we were eating into our holiday funds… not a good idea in the slightest!
So we pull off at Bristol services grab a KFC and hit the open M5 again, On the way back to Perranporth (Cornwall) we hit this dreadful weather we were warned about solid blizzards, Jack knifed lorries… I was confused as too how much carnage can happen this day and age in Great Britain and in the space of 4 hours!!!!! Honestly it was almost like something out of 2012… Just sheer craziness!
The trip back home to Bristol took us 6 hours so now when we got home the time was 7:30PM but on the way, something else decided it didn’t want us to leave the UK, THE VAN. It was sweet running up and back… Can’t fault it but when we got back into the Dutchy a little faint light come on on my battery on the dash, thought nothing of it and kept motoring, what a costly mistake, as I pull into my girlfriends drive the van “conks” out on me, I smell rubber burning so as I look underneath the bonnet I can see my AUX belt has slipped off the pulleys and cause a complete mess underneath… this van wasn’t going anywhere!!!!!
In a desperate attempt to get us there I called Halfords but they had nothing in stock, for me that was it, trip over… so being the facebook whore that I am, I put my status “cheers van… Bye bye holiday” it wasn’t long before one of my mates rung me “Lumoxs” he said “what’s up with your van???” So I continued to explain to him what’s happened and everything when he simply turns around and says “Do you guys want to borrow my 106 diesel??” I dropped the phone in excitement Sammy was like a 3 year old on christmas day opening that present she’s always dreamed off… THE TRIP WAS BACK ON!!!!!!!!!!!
So we load up my 9′6 board bag and head back onto the open roads… Once again battling jack knifed lorries blizzards and closed roads, we left our house AGAIN at 9pm and arrived in Watford at 5:30AM we were both totally exhausted, so we dig out the sleeping bags and get the heads down for a few hours, daylight comes and so does Sammy’s auntie. Beaming with a smile she welcomes us into her house “eggs n bacon lumoxs?” she says… Cooorrrr she knows me well! So after the ole’ egg and bacon sarnie we hit the road for Stansted airport… About an hour drive from Stansted once we arrive me and Sammy can hardly contain our excitement as we look around and see at least 8″ of snow everywhere I kept saying “How weird is this, in 4 hours were gonna be in 27 degree heat!!!!”…
Check-in open’s, we check our boards and bags in and head for the departure lounge to chill out till our gate opens! We’re both sat there and can’t wait to leave the cold ‘n miserable England and hit the warm (yet very smelly) Morocco. The gate opens and it’s like a heard of cows all running for the gate to get the best seats, we don’t care we’re just happy to be getting away for 3 weeks…
We land in Morocco at 7:30pm at Agadir airport, whilst on the plane we met this really cool American kid - Travis he was called - from Cali we started talking and he mentioned he was also on route to Taghazout… Not knowing anyone he was kinda reserved in going, so I offered him to catch the taxi with us and stay at our accommodation! He took us up on the offer so we yelled for a taxi and loaded our boards and luggage onto the roof and headed for the surf mecca Taghazout… We get into the town at about 9ish and remembering it all from last year went straight to a place called residence Taghazout Oufella. The man who runs it is a very quite man called Ali it’s very cheap for the 3 weeks we’re staying here at only 200 DHMS a night that’s the same as about 20 GBP divided between 3 its very cheap!!!! So our heads hit the pillow and we’re out for the night it took me about 45 minutes to calm down as I hear the waves smash onto the shore outside…
We know that when the morning comes it’s going to be a good day!!!!!
Well, things are moving along for the Plain Lazy Rickshaw team out in India. Mark & Larry have had some pretty crazy moments by the sounds of it and some pretty full on experiences of the Indian roads.
Their rickshaw seems to have fully broken down in need of a full make over. They are a few days behind on the race and have decided to make up the lost time by putting the broken rickshaw on a train in Lucknow (which sounds like an amazing city) and sending it down to Mumbai. They are planning to meet it here and then finish the race by driving from Mumbai down to the finish line in Cochin. All in all sounds like a crazy adventure! Keep an eye on how they are getting on through the dedicated blog. They are updating with pics and videos whenever they can so keep checking and make your comments too. Here is their latest video for you:
Well, only one of us has managed to get into the warehouse/office today because of the snow, sleet and ice!
The van looks pretty lonely sitting in the car park covered in snow. It’s not too bad at the moment but I’m sure it’ll get worse.
In case anyone was planning a visit to either our Brighton or Lewes shops, unfortunately, because of the weather, we have had to close them today. Hopefully they will be back to normal tomorrow but we’ll see how the weather pans out and keep you posted!
The website is still taking orders regardless of the weather (check out our massive NY sale for mens, womens and various gifty/accessory bits and pieces too!)- thats what so great about the web!…it’s weather-proof….almost…
However, just to warn you, if you do place an order the delivery time may be a little longer than our normal super speedy delivery due to these adverse weather conditions.
Anyway, I’ll leave you with a picture of the lonely van. Remember to stay up to date with the progress of Mark and Larry, our intrepid explorers, out in India on the Rickshaw Run…
Lucas Wintercrane went on a bit of a crazy mission with his friend Mike. They were aiming to make it as far as they could with no money, and only their charms and thumbs at their disposal as well as maybe a bit of juggling and busking to earn some breakfast.This was all in aid of YoungMinds. This is Lucas’ report on this mad adventure…
“We ended up in Hamburg, Germany. Which placed us in 7th place out of 62 teams, so we were very pleased with how it went. We were 2nd place if you exclude the teams that got flights. Flying is not against the rules but does not really follow the ethos of hitchhiking. However had we not been refused by all airline companies when we got to Gatwick we would have not hesitated to fly to a destination.
Our first lift was to Reading services, from there after a short wait we were picked up and taken to Gatwick. No luck there so we struggled and found a lift to Maidstone services where Costa Coffee kindly donated tea and muffins to our hungry selves, from there 2 girls took us to Ashford Intl train station from there we asked the train inspector if we could appeal to his better nature and get a free train to Dover, he succumbed to our charms in the end.
At Dover the lift we got was a bit of a fluke, I was trying to flag down a lorry, but the car in front thought I was going to run out and slammed his breaks on at which point I quickly sold him our story and he let us ride on to the ferry with him. Dean turned out to be driving all the way to Denmark, so we hitched a very long lift to Hamburg, Germany. His car heater didn’t work and on route we stopped to sleep the night in his car at a services.
On arrival to hamburg we went to the train station having got word that we’re doing well. But that another team were doing better, a team had already reached New York, we gave up winning and decided to settle for this as our destination. We tried blagging a free night in various different kind of accommodations but in the end gave in and got some cash out to pay for a night in a hostel. Next morning we were up at 7am to start our journey back. We soon learnt that Germans were not accustomed to hitchhiking and struggled to get out of Hamburg. However after 2 lifts and 5 hours waiting at the slip roads to autobahns (motor-ways) we made it to the boarder of Holland. We then tried riding the train to a larger town where we would have more luck hitching. But we got kicked off after 2 stops so bought a ticket to Zwolle for 10 euros each and got on the next train. This was allowed because it is only on the outward journey that we are not allowed to spend money on transport.
Sods law insured that on the following train to Zwolle we were not checked by an inspector. The Netherlands had good rail connections all the way down to Brussels in Belgium so we charmed 4 or 5 ticket inspectors who were very helpful and one even bought us a waffle and cup of tea each.
Once in Brussels we missed the last train connection that would have got us close to Calais. So we decided to walk around the city and sample the local nightlife. We spent most of the Monday night/Tuesday morning with an Austrian yodel group who were very amusing and great company. It also meant we saw another city for a bit longer so added to the experience. We stayed in the bar until 5am our train being at 6am this was the perfect time passer, then we caught a train to De Panne from where we hitchhiked another 50km to Calais ferry port.
At this point we spoke to a Manchurian family who let us ride in their camper on to the ferry which ensured us a free ride. They made us tea and offered us a baguette each. Once on the ferry we asked around and found a German lorry driver that was delivering to Newport. So we travelled for 7 hours or so back to Bristol with him which was a nice smooth end to trip and saved us a whole days hitching back.
Our charity page www.justgiving.com/lucas-wintercrane is still open for donations till March but the total is collected Thursday night at the after party.
We both said we gained confidence from the whole experience with lots of conversation with complete strangers and it was very testing on our morale at points, one time we were stood in Bremen for about 3.5 hours and it really didn’t look like we were going to get out of Germany. It was also a real eye opener into how much a little bit of help on one persons behalf can benefit another so we will definitely take that on into our future experiences.
Want to work for Plain Lazy in the marketing department for a few weeks? We have teamed up with Wired Sussex who are offering over 100 grant-supported graduate internships with Sussex’s most exciting companies in games, web, software development, animation, TV, e-learning, music, film and advertising. We are one of them…
Application closing date: 14/01/2010
Internship description: * Basically we’re after someone to help create buzz which will involve…
* Getting on the phone to journos and websites about latest press releases
* Write press releases, blog posts, tweets, online keyword heavy copy
* Manage facebook account
* Help out with pay per click campaigns and our affiliate program
Skill range: * Must be able to write creatively and have superb spelling and grammar
* Must have a good telephone manner and communication skills
* Online savvy
* Must be enthusiastic and organised.
* Maybe you also mountain bike to work, skate at lunch, surf at the weekends or have done a few ski seasons. You might be in a band and write songs, poems or stories… you get the picture.
Additional details: We need evidence of strong and creative writing, maybe an up to date blog, some articles for University newspapers, stories, poems etc.
On Tuesday organic and Fairtrade clothing brand Lazy Baby will hit Oxford Street for the first time. It will be on the shop floor in the baby department of Selfridges.
Selfridges will be selling some of the most popular Can’t Yet Range as well as Give Peas a Chance, Wake Up Call among others appearing in t-shirts, hoods and baby grows.
Plain Lazy is taking laziness into the surf. The cheeky, lifestyle brand has clothed surfers head to toe in their ‘take it easy’ message for the past sixteen years and is finally making its first outing into surfboards. The boards carry the classic tongue-in-cheek designs which keep bringing guys, girls and groms back for more.
The boards are produced by BeachBeat and shaped by Chops who’s been surfing for forty years and shaping for twenty-six. In the spirit of Chops’ philosophy (‘there’s a time to ride a longboard and have fun and a time to ride a shortboard and charge’), Plain Lazy is launching a limited edition range with enough variety for everyone to find a board that works for them along with a good old-fashioned dollop of laziness.
The brand will stock three pro-gloss finish boards produced for high performance for anyone, whether you’re an old hand, you need a bit of a polish or you’re only just heading out. To ensure quality, they’ve been tested by Plain Lazy and BeachBeat rider Ash Lawton.
